Instant gratification is Apple’s flaw, reveals a former Apple designer

Around 7 minutes in his talk, Tony Fadell talks about the “charge battery before use” issue of every gadget back when he was designing the iPod. He describes the frustration  it caused as unbearable, “I have to wait what felt like an eternity to use that coveted new toy”: in order to not kill the built-up excitement of the purchase by this wait, Steve Jobs decided they would lengthen the production cycle so that iPod came fully charged. “So that customers, with all that exhilaration, could just start using the product”.

Now everyone does the battery thing, but it also became what is for me the biggest weakness of Apple products: they want to excite you by what they do, not by what you can do with them. When I’m using an Apple product, the first minutes are all “wow, very shiny, many fast, much useful”, amazement and so on. But because that is mostly what the designers cared about, they never thought about how can YOU make it better, suit your needs. Everything is built in, nothing can be built up.

Disclaimer: this note is built on the contrast between  improving my computer due to Windows limitations and having to bend myself to the way OS X thought I should work.

Tony Fadell is said to be “originator of the iPod” on, you can see his talk here, “The first secret of design is … noticing